Contextual analysis Essay Example | Topics and Well Written Essays - 1750 words

Contextual analysis - Essay Example In other words, the film investigated how fast the public can be changed from a democratic ideological society to a tyrannical one in understanding the real effects strong fascist ideologies and their implications. Therefore, the film successful portrayed the gullibility of the citizen in following fascist ideologies blindingly to satisfy a certain ego, which results to cultivation of tyrannical regimes with grave consequences and unstoppable force that goes beyond the intended limits. Jin (631) narrates the tale of Mr. Chiu and his bride while merry making, a staunch policeman due to his power and authority finds it necessary to take on Chiu perhaps to irritate him, and cause a scene that would be blamed on Chiu. The policeman threw a bowl of tea to the couple, wetting their shoes upon which Chiu finds it necessary to complain. Though reminding the policeman that they had a duty to protect and keep law, the policeman takes this as a threat and with a wave, he commands his young fell ows to arrest Chiu, handcuff him, and even threatened him with pistol. Importantly, a crowd of people gathering around the scene did not raise any objection, though they were in the hotel which Chiu was being accused of breaching law and order. The effects were that the young fellows unquestionably arrested Chiu, handcuffed him just by order and took him to the headquarters. They even punched Chiu on the chest when he refused to cooperate. This excerpt from the book clearly illustrates the sentiments of fascism being illustrated in the film Die Welle. It is about the authority of a leader to use their influence in spreading an ideology that is unquestioned, but has to be acted upon, with the citizens embracing the same ideology blindly to play the game of their leader. Reiner in Die Welle is assigned to teach the autocracy type of governance in a German school. To ensure the students understand what autocracy is all about, Reiner decides to make students participate in a form of aut ocracy. Therefore, Reiner first assigns himself a name, which reflects power and control, and being the ultimate leader who has to set the pace, with others to follow. In this case Reiner sets to play as a dictatorial demagogue and is ready to promote fascist ideas to his subjects. Similar to any fascist leaders, sign language is of utmost importance and Reiner has to embrace one. Like the policeman whose wave of hand is powerful enough to cause his juniors to arrest Chin unquestionably (Jin, 631), Reiner designs his code of signs as standing up while speaking and raising their hands. The fundamental fictions of politics is the formation of a â€Å"people, an aggregation of human beings distinguishable from other aggregates of human beings and capable of being organized into a political unit; an â€Å"us† that separates them from the â€Å"them† (Anonymous, 108). Similarly, the gestures and unique communication formulated by Reiner such as standing up while talking, r aising hand when talking or even waving are elements used to construct similar characteristics of a distinct group of people from the rest in the a society. They have to understand one another as belonging to a group through their sign languages, which makes them to identify one another much easier from a crowd. These are the typical characteristics of a fascist regime. Moreover Reiner introduces a uniform of white shirts or skirts and black shorts,

This coursework assignment is to investigate resistance Essay Example for Free

This coursework assignment is to investigate resistance Essay To investigate it, we must first understand it. What is it? Where does it come from? The most fundamental basis to understanding resistance is to know about current. Electric current is a flow of electric charges. Like water in a heating system, the charged particles are already in the conductors. Most electrons in a conductor (e. g. copper) are held tightly to their atoms, but each atom in a conductor has a couple of electrons that are loosely held. Since the electrons are negatively charged, an atom that loses an electron is left with a positive charge (since the protons remain), and is called an ion. This means that copper (and all similar conductors) consist of a lattice of ions surrounded by free electrons. The ions can only vibrate in their current state, but the electrons can move randomly throughout the lattice. All metals (conductors) are made this way. When a battery is attached to a metal, the free electrons are repelled by the negative terminal and attracted by the positive one. They still move randomly, but they all move slowly in the same direction with a steady drift velocity. This is a flow of charge, an electric current. Current is measured in Amps (I). A simple circuit through a conductor looks like this: The greater the resistance of a component, the harder it is for charge to flow through it. In a conductor with a higher resistance, the electrons have more collisions with the ions than if they were flowing through a conductor with lower resistance. If there is a potential difference (Voltage, V) across a conductor, a current (Amps, I) goes through it. But when you apply the same potential difference across different conductors, the currents are different. For example, if we put a potential difference of 230V across a kettle and toaster, the current in the kettle is 10A, whereas the current in the toaster is only 5A. The current is smaller in the toaster so it must have a higher resistance. Resistance is measured in ohms (? ) and has this definition: The resistance of a conductor is the ratio of potential difference applied across it, to the current passing through it So the formula for resistance is: Resistance, R = Potential difference across the conductor, V (volts) (? ) Current through the conductor, I (amps) or R = V or V = I R I As the potential difference doubles, so does the current. This means the resistance of a wire is constant. This rule was discovered by Georg Ohm and is true for all metals at a constant temperature. As long as a metal is kept at a constant temperature, the current through a conductor is directly proportional to the potential difference across it This is ohms law, and it can help us to get good results. There are a number of factors affecting how much resistance a conductor has. They are these: Type of material Different conductors have different levels of resistivity. E. g. Copper has a much lower resistance than nichrome.   Length A short wire has less resistance than a long one. The free electrons have to travel a farther distance in the long wire, passing between more ions. This increases the chances of an electron hitting one, therefore there are more collisions, thus a higher resistance.   Cross-sectional area A thin wire has more resistance than a thick one. This is simple due to the fact that more electrons can flow through a thicker wire, similar to the way more water can pass through a wider pipe. Temperature In metals, a hot wire has more resistance than a cold one. This is because, as a metal heats up, the ions vibrate more. This increases the chance of them colliding with electrons, thus there is a higher resistance. The resistance of a wire at constant temperature depends on its dimensions, and the material from which it is made. Every material has a property called its resistivity (p). It is measured in ohm metres (? m). The higher the resistivity, the harder it is to charge flow through the material. Conductors have low resistivities and insulators have very high ones. If we know the resistivity, the cross-sectional area and the length of a sample material, we can calculate its resistance thus: Resistance, R = Resistivity, p (? m) x length, l (m) or R = p l (? ) Cross-sectional area, A (m2) A So now that we understand what resistance what are we going to do with it? Why an experiment of course! Im going to be investigating how the length of a wire affects the resistance. I will try passing the same voltage through different lengths of the same wire and see how length affects the resistivity. Prediction I predict that the longer the wire is, the higher the resistance.

The Shifting Marketing Communications Model Marketing Essay

The Shifting Marketing Communications Model Marketing Essay Integrated marketing communication is a conceptual tool which aim for a marketing campaign, by a carefully coordinated apply to various communication disciplines. The combination of theses disciplines provide a clear, consistent and compelling message for the organisation and its product. Integration has always been an important successful attempt for the early organisation to bring a consistent message of all executable promotional tools during mid 20th century. The change in marketing communication landscape may result IMC become more and more difficult to achieve, owing to the various change in consumers, marketing strategies and communication technology. In this digital and wireless age, consumers are better informed and communicated ; The marketers realized the dramatic shifting from mass marketing to segmented marketing. The new program are developed for a closer customer relationship; New innovative technology gives more media channels that companies interact with the target audience. Meanwhile, customers are better in control of messages that they choose to send or receive. Over the past decades, the development of information technology has facilitated how people communicate. And the internet has played an important role in social media communication. Based on research, theres an increasing number of internet users. About 569million online users of 9.1% of the world population (2012). The number has increased to 2.27 billion by 2012, which is 33% of the world population. The expenditures rates over performance is under expectation compare to the past. Marketers are mostly challenged by the new digital media. They have to design a better strategy to build a marketing communicators with stronger effectiveness and higher efficiency. More narrowcasting is necessary to achieve the interactive IMC, which allows them keep track on their current and future customers for use of long- term interactive relationships. The internet environment joint the connection between consumer and the media. For instance, specialty magazines, cable television channels, video ga mes, e-mail and social internet. A study stated theres an increasing time spent (63%) on mobile websites and mobile devices compare to 2011. In addition, 43 % of people get access to the social media by smartphones, 16% of people interact using tablet. Among all the promotional profile from traditional advertising, mass media, direct marketing, internet marketing, social media to mobile marketing. thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s an increasing marketing trend towards à ¢Ã¢â€š ¬Ã…“more electronic and digitalà ¢Ã¢â€š ¬Ã‚ . Traditional media possibilities for billabong: Television, explores the brand image through vision, sound and motion. It has a wide coverage over mass-marketing. Television commercial is relatively low cost per exposure but high in absolute cost. It also limits audience selectivity. Billabong is a worldwide brand and it keep expanding the business into other country. Television commercial will be an efficient and effective strategy of market penetration where a company has low client base but strong financial base. Newspapers and magazines are practically flexible; timeliness; good local market coverage; brand credibility; costless. While it is limited by its short life; poor reproduction quality. Its still concern as an effective media for Billabong, as the company keep innovating new products to the market. Posted on a printed media is a cheaper way to deliver their product information to the customer regularly. Outdoor medium such as billboard and poster are advanced in its flexibility; repeatable exposure will help billabong to deliver a strong brand image; wide range of positional selectivity. But it also limited the creativity. Emergent media possibilities for billabong. emergent media is refers to Email, podcasts , digital audio/ media player, mobile communication device (e.g., smart phone) ,instant messaging, interactive web pages , and blogs. By research, the brand Billabong has its majority target audience aged from 12 to 35 years old. And it is a fact that this aging groups are spending more of their leisure time on internet surfing over interacting with traditional media. Hence theres more opportunities that the new media transmit the company image to its potential consumer. At the same time, company has more channels to collect their customer information or feedback instead of only relying on Public Relations Agency. A large company with several brands like Billabong could position itself after analyzing the data. And generate a more suitable promotional strategy to beat the competitors. Billabongs Facebook page was set up with assistance of maintaining a closer relationship with their royalty customer. Billabong get their free advertising spread through the social media at each time their post get linked. Youtube is a possible platform for Billabong to post their video or insert it as an ad to other video. The strate gy is costless and have a efficient spread. Statistics is calculated by Youtube for each individual video for further analysis. Billabongs website is also a profitable platform for advertising, it helps to engage with their email subscribers, so as to build a profitable relationship. Which has proven by a sales of $1.67 billion profit from its website in 2008-2009. Marketers need to ensure the advertising is highly relevant and targeted to their consumer. As people has different attitudes toward social ads. Recent surveyed found 33% people get annoyed when seeing ad on social media if there is no relevant to them, may concern as a waste of time. While 26% of people will have a positive attitude to see the ads posted by friends. Generally, a positive attitude(26%) will follow by an action of share at 15% and product purchasing at 14%. In consequence, advertising is generally aiming for inform, persuade and remind. Both traditional media and emergent media have possibilities for Billabongs advertising. The proper mix using of media would have a higher opportunities in success compare to single focused media. Markers still need to re-examine the media mix regularly as it appears to be shifting. For instance, mass-media costs are rising, audiences are shrinking due to the new electronic media appear. The best solution for them is to supplement the broadcasting traditional media with narrowcasting emergent media. In this case, Billabong will not only introduce their company world-wide, but also engage consumers more fully. Image corporation is important to a companys branding and identity. To achieve the brand uniqueness, company need to be carefully treat on its visual image, product consistency in market place and its identity in social media. Importance of visual image After the completely acquisition of Swedish brand Volvo by Chinese unknown brand Geely (2010). Volvo still keep the production line in Sweden and its original brand logo to maintain the image of Swedish made. They concern the brand image as core value of its company. Maintaining the image also hold the companys labor relations in this scenario. Coca- cola works hard to keep its corporate identity consistent. Its not only about keeping red logo and bottle form but also controlling its product quality at a consistent level. This works in many mind that the drink is from coca-cola not an individual brand product even it is labeling in a foreign language. In April 2009, Telstra launched a 3Rs social-media policy, in regard to Responsibility, Respect and Representation. Telstras employees are encouraged to use the social media as a part of work. They are also required to represent themselves as Telstra employees when introducing new service or products on their personal blog site. The strategy helps the company to achieve direct interaction with its current or future clients. Telstra is building up a brand image that they are well communicated to support the brand profile of leading global communication company.

Effect of Female Principals Management Styles on Teachers Job satisfaction in Isfahan- Iran, Girls High Schools :: Education, Educational Systems, Nurturing

Nowadays, Education has changed and developed fundamentally due to cultural, social and political changes. Education is under intense scrutiny by public and private interests who question the systems ability to fulfill its goals of teaching basic skills, instilling values, preventing dropouts, and producing a productive workforce. Such an incredible responsibility requires high committed to fulfilling the high expectations .Nurturing and educating the new generation have assigned to educational systems. Today, educational administration means: leadership, directing, reform and change. Therefore, achievement to high level goal of education in each society, demand renovation and reorganization and new thinking in management of educational systems (Allahabad, 2004). Educational Administration either in supervision and monitoring of financial and official affairs, in education or others that involving directly with development and implementation of educational program , have responsibil ity and tasks in achievement of essential objectives of educational administration as named facilitating teaching-learning process. Schools must give more attention to teacher job satisfaction because it may promote efficiency and staff satisfaction. One of the important factors in improvement of psychological and spiritual energy for staff in the organization is promotion of job satisfaction in teachers. In fact, job satisfaction is a kind of emotional and affective coping with job and its conditions which it consists of two components: cognitive and behavioral. The cognitive aspect is indicator for staff believes about their job conditions and behavioral aspect means individuals trends to their job. Cognitive aspect has more validity than other behavioral aspects due to further relationship with individuals' attitudes. A successful education system is dependent upon a high quality teaching staff. In order to develop this high quality teaching staff, one must look at factors associated with teacher quality and retention. One of these factors is teacher job satisfaction. Job satisfaction can be defined as an ove rall feeling about ones job or career in terms of specifies, i.e. compensation, autonomy, coworkers; administration. Job satisfaction has been studied for many years. Happock (1935) was one of the first researchers to study job satisfaction. He found that workers were more satisfied with a supervisor who was understanding and helpful (as in cited, Bass, 1990). Frederick Herzberg (1959), psychologist and researcher studied job satisfaction because he believed higher satisfaction led to higher productivity, decreased absenteeism, and better working relations. He found that positive feeling about work, a sense of personal worth, and a sense of personal fulfillment were related to achievement and responsibility (Wetherell,2002).

Comparative Elegies~Similar or Different? :: essays research papers

An elegy is a poem of lament, usually formal and sustained, over the death of a particular person; also, a meditative poem in plaintive or sorrowful mood. Through an elegy authors are able to convey their deepest remorse and grief through the eloquent use of the English language. Three elegies in which show the possible interpretations and moral convictions of death are â€Å"Elegy for Jane†, â€Å"Elegy Written in a Country Churchyard†, and â€Å"A Satirical Elegy†. Jane's unfortunate death in an equestrian accident prompted one of her professors, the poet Theodore Roethke, to write a moving poem, "Elegy for Jane," recalling his young student and his feelings of grief at her loss. It is very interesting that Jane's death is not the subject of the poem; rather, her death presents an occasion for calling up a certain emotional state in which Roethke's feelings of grief and pity transcend the occasion. This spiritual epitaph is laced with imagery; painting an extremely vivid picture given the details about her image. Roethke associates the deceased with elemental aspects of nature--the plant tendrils, the pickerel smile, trembling twigs, whispers turning into kissing etc. His lines create an amazingly tranquil atmosphere. Her voice is described as if it were perfectly toned; touching everyone that crosses her path of wind. Roethke compares Jane to a wren, a sparrow, a pigeon—all birds which draw forth an emotion. Birds naturally symbolize peace, freedom, and love. The wren represents joyful times, the high moments in Jane’s life; the sparrow however usually represents those who feel they are not worth anything; and pigeons I personally think are trite birds. â€Å"Elegy for Jane† is not the only elegy which incorporates nature into its meaningful lines. â€Å"An Elegy Written in a Country Churchyard† by Thomas Gray is a similar elegy to â€Å"Elegy for Jane† in that it incorporates mother nature and the animal which is most unique to her—the bird: â€Å"The breezy call of incense-breathing morn, The swallow twittering from the straw-built shed, The cock's shrill clarion, or the echoing horn, No more shall rouse them from their lowly bed.† Not only are these elegies similar because of their richness of the language and comparative nature with the outside world but also in that it mourns the death not of great or famous people, but of common men. The speaker of this poem sees a country churchyard at sunset, which impels him to meditate on the essence of human mortality.

The Push out of Texas Essays -- History Settlement Papers

The Push out of Texas A rich part of American history takes place in Texas around the early to middle part of the nineteenth century. During this time period, Texas became a region of American settlement. The price to pay for that settlement, however, ranged on a variety of levels for the different cultures and races of people living there. During this time period, three different groups of people lived in this region. These groups included the Cherokee Indians, Mexicans, and European settlers. Before times of conflict, these three ethnic groups coexisted on the land in peace. However, the Mexican-American War of 1836 changed the region of Texas. After the war, the American settlers pushed for the removal of the Mexicans and Cherokee Indians off the land through the use of force and deceit. One of the groups of people to endure the price of discrimination, violence, and hatred, just to become American citizens, were the Mexican-Americans. The lives of the Tejanos, or Texas Mexicans, were abused and disgraced religiously, economically, politically, and morally due to the prejudices of the southern states and the Mexican War. The name itself, Mexican-Americans, defines these people as citizens of the United States who can trace their ancestry or history back to Mexico. In the nineteenth century, a dominant characteristic of the Mexican-Americans was their cherished Roman Catholic faith. During the Texas Revolution, Texan rebels knew that one way to infuriate the Tejanos was to destroy their places of worship. A good example of the rage can be seen at the site of Fannin’s Massacre, which took place in a town named La Bahia, Texas. This town was once an important port with thousands of residents. After the destruction ... ...Texas. Library of Congress. 1964. Gregory, Jack. Sam Houston with the Cherokees. University of Texas Press. 1967. Jones, Oakah L. Santa Anna. Twayne Publisher, Inc. New York, New York. Montejano, David. Anglos and Mexicans in the Making of Texas, 1836-1986. Austin: University of Texas Press, 1987: 15-99. Moore, Francis Jr. Map and Description of Texas 1840. New York: Tanner and Disturnel, 1840. Presley, James. â€Å"Santa Anna’s Invasion of Texas: A Lesson in Command.† Arizona and the West. 10(3) (October, 1968). 241-252. "Rethinking History and the Nation-State, Mexico and the United States as a Case Study." The Journal of American History. Sept. 1999: 439-455. Rosenbaum, Robert J. History of Mexican Americans in Texas. Boston: American Press, 1980. Treaty of 1836: (http://members.aol.com/_ht_a/txcherind/thompson-mccoy_chickasawchoctaw/1836.html)

Persuasive Advertising Essay

Advertising plays an important role in our diverse, media-saturated world. It surrounds our everyday lives. It is in everything we do, whether we are looking for a number in the phone directory, taking a ride down a road, or watching TV. According to Jamie Beckett’s article in San Francisco Chronicle, â€Å"The average U. S. adult is bombarded by 255 advertisements every day–100 on TV, 60 in magazines, 50 on the radio, and 45 in newspapers† (Beckett). More recently, Advertising Age estimated that the average American sees, hears, or reads more than 5,000 persuasive ads a day, which means that there is almost nowhere we can avoid their presence. Today, ad agencies spend more than $300 billion in the United States and $500 billion worldwide on advertising. Therefore, we can acknowledge that advertising is created in a results-oriented perspective that will increase companies’ and organizations’ profits in the forms of purchases, donations, votes, joinings, etc. This perspective can be achieved by using manipulative and persuasive techniques in advertising that would get people’s attention. These messages appear in many formats–print and electronic, verbal and visual, logical and emotional. As Stuart Hirschberg wrote in his essay â€Å"The Rhetoric of Advertising†, â€Å"The most common manipulative techniques are designed to make consumers want to consume to satisfy deep-seated human drives. In purchasing a certain product, we are offered to create ourselves, our personality, and our relationships through consumption† (Hirschberg 229). Thus, we all become the targets of this form of persuasion that uses pathos, positive images, and/or deceptive language to influence our needs, interests, and decisions. The ad from Martha Stewart Living magazine shows its readers a new Honda CR-V automobile. Also, the company at the same time introduces its new campaign called the â€Å"Leap List† to the magazine’s primary audience that mostly consists of women ages 25 to 45. This campaign encourages people to make a list of the desired things they want to accomplish before the major event happens in their lives, such as the birth of their children. As we see, the ad is mostly aimed at younger consumers of the magazine who are looking for a better appearance of the car and new opportunities in their lives. The company offers to achieve these things with its new CR-V automobiles by using some of the aforementioned influential techniques, such as pathos, visual arts, deceptive claims, and weasel words in order to get viewers’ attention, establish credibility and trust, stimulate desires for the product, and the most important, motivate the audience to buy it. Pathos is the most powerful and effective tool in advertising. As stated by Hirschberg, â€Å"The emotional appeals in ads function exactly the way assumptions about value do in the written arguments. They supply the unstated major premise that supplies a rationale to persuade an audience that a particular product will meet one or another of several different kinds of needs† (Hirschberg 229). Due to the fact that human beings are initially emotional creatures who are more likely to be persuaded by emotions and feelings, and then rational by thinking and reacting, advertisers use both positive and negative emotional appeals to force and influence our minds. One of the ubiquitous emotional appeals in advertising is the use of the â€Å"you† word, which is supposed to address the message to each individual. In its ad, Honda uses the â€Å"you† word five times by making the ad more personalized and stressing consumers’ personal benefits from purchasing the company’s new car. In my opinion, Honda evokes positive as well as negative emotional appeals in its ad. There is an orange, bold title in the ad that says Before I have kids I want to and then there is an illustrated list of ten goals. It includes flying a plane, rock climbing, skyaking, sailing, running a marathon, learning to scuba, mountain-cycling, learning to pick the banjo, marching in a Mardi Gras parade, and taking up archery. As the viewer, I can say that this list catches my eyes because the goals in the ad are interesting and they make me feel enthusiastic and excited. In my opinion, Honda demonstrates our freedom and variety of opportunities that we can achieve by doing the things that we enjoy and like. After reading and seeing these examples, the audience starts to visualize its own desires and the ways of achieving their personal goals. The ad makes us feel motivated and excited about pursuing our dreams and wishes. On the other hand, the company persuades its readers to think and feel guilty of wasting their time and not achieving the things they want the most. That is why the company offers its all-new, 31-mpg-highway Honda CR-V that would deliver the potential buyers to wherever they want to go and whatever things they want to accomplish. In our modern world of technologies and computers, advertisers have recourse to artistic design, computer graphics, high-tech artistry, special effects, digital sounds, and computer animation that can help them to get various kinds of viewers’ attention. A study made by the University of Georgia has found that exposure to visual art in advertising, even if the exposure is fleeting, makes consumers evaluate products more positively. According to Henrik Hagtvedt, the artist and one of the researchers of this study, â€Å"Visual arts have historically been used as a tool for persuasion. It has been used to sell everything from religion to politics to spaghetti sauce to the artist’s image† (Hagtvedt). The same strategy can be observed in the Honda CR-V automobile ad that consists of many bright, positive images and bright colors. The color of the presented car is shiny Metallic Silver that typifies elegance, patience, modesty, and reliability. According to Pat Bertram’s article â€Å"What the Color of Your Car Says About You†, â€Å"People who drive silver vehicles have above average confidence about the course of their lives, and they also have consistent mood† (Bertram). Besides, this color is unisex and suits both females and males. Another visual attention-getting feature in the ad is tinted car windows. What is this for? In my opinion, advertisers make our eyes focused on the car itself rather than the interior or background and they try to accentuate the look of the vehicle. The tinted car implies the feeling of security and privacy that is becoming very popular in the modern society. Also, the direction of the car heading towards the illustrations of the goals from the Leap List emphasizes the company’s statement of helping viewers to achieve their aspirations. Another widespread element of reaching and influencing the audience is the use of weasel words and ambiguous language. Asking personal questions in ads shows us one of the deceptive techniques in language used in advertising. The question used in the Honda CR-V ad leaves its readers wondering about the answer. â€Å"What are you waiting for? † asks the ad, the question that viewers usually cannot answer. The tactic of asking the rhetorical question provokes curiosity and creates interests that make people think, desire, and visualize themselves having the product. Another kind of common deception in ads is the use of weasel words. The frequency of using the weasel words can be observed not only in politics but in advertising as well. According to Hirschberg, â€Å"Of all the techniques advertisers use to influence what people believe and how they spend their money, none is more basic than the use of so-called weasel words that retract the meaning of the words they are next to just as a weasel sucks the meat out of egg† (Hirschberg 232). As the target audience, we repeatedly see, read, or hear such weasel words as helps, free, virtually, like, new, as much as, faster, or better. These ambiguous words allow persuaders to say something without really saying anything and make us believe in the importance of purchasing their products. The ad in Martha Stewart Living magazine states that the company’s new technologically advanced, up-for-almost-anything new Honda CR-V automobile was built to help us check off every last item from our leap lists. By using the word â€Å"helps†, Honda offers a solution and aid to the consumers’ problems, but in reality the company promises nothing really concrete. So the word â€Å"helps† lets the companies escape from its supposed promises. At first sight, advertising seems to be relatively simple in structure, format, and availability, but its content and depth is complex. Hirschberg said, â€Å"Whether ads are presented as sources of information enabling the consumer to make educated choices between products or aim at offering memorable images or witty, thoughtful, or poetic copy, the underlying intent of all advertising is to persuade the specific audience† (Hirschberg 227). After reading â€Å"The Rhetoric of Advertising†, I learned that pathos is a very powerful and influential approach in advertising. I also started to analyze the details used in ads because all of them have different purposes. It is very helpful to know the techniques advertisers use to get our attention as well as the ways they apply the language and visualization. Personally, I started to pay more attention to colors that advertisers use in ads because each of these colors has its own definition and characteristic that can influence our perceptions of the images. As we may observe, advertisers do not waste any inch of the ad space on adding unnecessary information, but they also do not provide all specifics and features about their products. That is why, as the primary audience, we should be more skeptical and questionable of what we see and want to buy. In the ad created by Honda, we can see pathos, bright images, and claims that can attract the potential buyers’ attention. John O’Toole, the former president of the American Association of Advertising Agencies, believed that the consumers should be at the center of the process, and that the only kind of language either verbal or nonverbal effectively persuades the consumers as an individual. As discussed earlier, disclosing people’s desires and making the personalized ad makes this Honda ad from Martha Stewart Living magazine more attractive and memorable to the viewers. Advertisers also used the persuasive language that we can observe in the ad in the forms of weasel words and question claims. Overall, I found this ad well made and interesting to analyze because it consists of different influential and persuasive techniques that we can determine after reading Stuart Hirschberg’s essay â€Å"The Rhetoric of Advertising. †